Makers of iPhone, Apple are furious about some products flocking in the hands of some customers which are not directly their products but being sold Amazon.com.
Listed products Apple is complaining about
Amazon.com sold some products via "fulfillment" scheme and later involved third parties listing their products on retail sellers site, store waiting for them to make delivering of their products (third parties).
However the iPhone makers warns that, it could damage their reputation and as well as being lie threatening to their image, Apple later sue one of the third party instead of the Amazon that allowed the parties to use their site for delivery.
But one of the third party company, which is Mobile Star LLC, a New York based company has not made any comment because it has not be reached, and Amazon is very furious and serious about the current issues.
"Amazon has zero tolerance for the sale of counterfeits on our site," a spokeswoman told the BBC.
"We work closely with manufacturers and brands and pursue wrongdoers aggressively."
"Unlike genuine Apple products, they are not subjected to industry-standard consumer safety testing and are poorly constructed with inferior or missing components, flawed design and inadequate electrical insulation," it said.
"These counterfeits have the potential to overheat, catch fire and deliver a deadly shock to consumers while in normal use."
"Amazon has zero tolerance for the sale of counterfeits on our site," a spokeswoman told the BBC.
"We work closely with manufacturers and brands and pursue wrongdoers aggressively."
Apple claimed it had bought "well over" 100 iPhone devices, own-brand power adapters and charging cables, and had found almost 90% of them were fakes.
"Unlike genuine Apple products, they are not subjected to industry-standard consumer safety testing and are poorly constructed with inferior or missing components, flawed design and inadequate electrical insulation," it said.
"These counterfeits have the potential to overheat, catch fire and deliver a deadly shock to consumers while in normal use."
Apple later added that since Amazon is US's biggest, safest and trustworthy online retail company, customers can get fooled.
"Consumers, relying on Amazon.com's reputation, have no reason to suspect the power products they purchased... are anything but genuine."
One blogger who has previously highlighted what he calls "Amazon's fraudulent seller problem" suggested Apple should be more aggressive in its effort to tackle the issue.
"I can certainly see why Apple is suing Mobile Star," wrote John Gruber.
"But why not sue Amazon too?
"This is shameful. I've known for a while never to trust anything merely 'fulfilled by Amazon', but I'm actually surprised that even the 'Apple' branded chargers... are dangerous counterfeits as well."
"Consumers, relying on Amazon.com's reputation, have no reason to suspect the power products they purchased... are anything but genuine."
One blogger who has previously highlighted what he calls "Amazon's fraudulent seller problem" suggested Apple should be more aggressive in its effort to tackle the issue.
"I can certainly see why Apple is suing Mobile Star," wrote John Gruber.
"But why not sue Amazon too?
"This is shameful. I've known for a while never to trust anything merely 'fulfilled by Amazon', but I'm actually surprised that even the 'Apple' branded chargers... are dangerous counterfeits as well."
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