Snapchat, a messaging application has announced its first ever gadget that has camera built in it.
The device is going to cost $130 (£100) by the time it will be available for sale and it will be called Spectacles according to the company.
Evan Spiegel 26 is the creator of the app, has said in an interview his ambition on rationality of the device and is mostly targeted on the youth.
Spiegel explained:
"It was our first vacation, and we went to (Californian state park) Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees".
"And when I got the footage back and watched it, I could see my own memory, through my own eyes it was unbelievable".
"It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again."
Google camera glass
It will be recalled that Google lunched its sun-glass camera which was valued for $1,500 each but was unsuccessful probably because of the high price but with the lower price of Spectacle, there is every possibility its going to be successful because is mostly targeted on the youth unlike that of Google that was target on celebrities and the rich.
"If you look at the kinds of glasses millennials wear, the design is very ‘in’," suggested Carolina Milanesi, a consumer technology analyst from Creative Strategies.
"Making them sunglasses helps hide the camera better, but it also limits the usage somewhat - you’ll need to be outside in daylight.
"The name change is interesting as it would indicate a change in focus away from messaging, which with Spectacles makes sense. Snap is perhaps becoming more about life-logging, content generation and story-telling," Caroline further explained.
"We’re going to take a slow approach to rolling them out," Mr Spiegel specified.
"It’s about us figuring out if it fits into people’s lives and seeing how they like it."
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