Bearded man
Top razor blades have soared in price prompting more men to grow stubble .
Men’s razor cartridges have increased by as much as 14 per cent over the past two years while women’s are up to 11 per cent more.
Weird beard
An investigation found that men are being charged as much as £3.42 a time for items which cost between 10p and 20p
to make.
It follows a sharp decline in UK razor sales, down by £16.4million to £246million over two years, say market analysts IRI. The popularity of beards, goatees and stubble is at its highest level for years with stars like David Beckham shunning blades.
One expert said: "People shaving every day is a thing of the past."
It follows a sharp decline in UK razor sales, down by £16.4million to £246million over two years, say market analysts IRI. The popularity of beards, goatees and stubble is at its highest level for years with stars like David Beckham shunning blades.
One expert said: "People shaving every day is a thing of the past."
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Our findings are based on research by price comparison site mySupermarket.co.uk , which tracked the average cost of brands in high streets from 2014 to 2016.It found a pack of four Wilkinson Sword Power & Groomer Blades for men jumped from £9.49 to £10.84, up 14.2 per cent. Over the same two-year period a pack of three Gillette Venus & Olay Razor Blades for women surged by 11 per cent, from £10.46 to £11.64.
Gillette controls two-thirds of the £4bn global market but is facing increasingly fierce competition.
A report said "There’s a colossal mark-up on some products but there’s a lot of consumer choice."
There were requests in which Gillette and Wilkinson Sword didn't respond to as at the time it was sent.
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